E T H E R E A L
adjective; light, airy, or tenuous
; an ethereal world created through the poetic imagination.
Founded in 2020, ETHEREAL + is a creative collective based in Hong Kong. We develop enduring brand experiences that are unique, connect with customers and stay relevant.
We focus on building brands and products with design based methodologies, woven with human-centric sensibilities.
MADE by ETHEREAL + is an ideation and fabrication of our ideas, driven by purpose and design.
In addition to our own projects, MADE by ETHEREAL + believes in a shared universe, with various collaborations with artists/makers and brands to extend its strong design ethics.